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Print Version Ad Rates and Publication Schedule

St. Croix Happenings - Your Source For What Is Happening On St. Croix

Ad Rates and Specs
25,000 Circulation*
$13.00 per column inch NET DUE WITH AD ORDER *
(# columns x vertical height in 0.5” increments)
Regretfully, due to the rising costs of fuel, utilities and other expenses involved in maintaining St. Croix Happenings as a free publication, I am having to raise the advertising rates effective with the October 2005 issue. I hope that this increase will defray any further increases in expenses for at least another two years. It is tough for all businesses in the islands to have to constantly face the ever increasing costs of doing business here. The cost of a business card (1 x 4 or 2 x 2 ad) is still only $1.73 per day on a 30 day shelf life and you do get FREE advertorial about your business each month you advertise. You don't get that low of an advertising cost with advertorial coverage with any other media on St. Croix. Plus your ad is displayed online in the Archives of each issue, which will remain online for at least one year (or longer until I have to start removing the oldest issues to make space on the site for the current issue.)

Color Ad Additional charge:
Single spot color - $100.00 Two color spot - $150.00  Full color - $250.00   SPECIAL PRICE FOR FULL PAGE FULL COLOR - $950.00
Color will be available on at least four pages of each issue, additional color pages available in larger issues (32 pages or more).

Specifications:
Full page ad dimension will be 10” x 12.375” (overall is 13”...0.625” masthead)---ALL ADS OVER 11" HEIGHT BILLED AS 13"
Column widths will be 1.9”, 3.925 ”, 5.95”, 7.975 ” and 10” with a 0.125” gutter space (NOTE TO CURRENT ADVERTISERS--THIESE ARE NEW SIZES. We have switched printing companies and their presses required the .25" dimensional change on both the width and height of the paper, thus the ad size changes.)
The publication is produced on MAC OS 10.3 using Quark Xpress 6.0, Photoshop CS and Illustrator CS. All ads MUST be submitted at a minimum of 300 dpi in .jpg, MAC format .tif or .pdf format with fonts converted to curves to avoid fonts defaulting on the image setter. All color ads must be submitted in CYMK.
NO DOUBLE TRUCK ADS ALLOWED due to the page layout with the center-spread color map of the island. NO WORD, PUBLISHER OR OTHER SUCH DOCUMENTS WILL BE ACCEPTED. WE NO LONGER HAVE THE CAPACITY TO CONVERT THE FILES. PC generated ads MUST have fonts converted to curves, since PC fonts do not always work on MAC. If you are sending text documents, email them as email body text, not as attachements unless in .txt format which can be opened on a MAC. Also remember that all text formatting on PC's will not convert to same formatting on MAC's, so even .txt documents will not always convert correctly. Only the graphic formats .jpg, .tif and .pdf will convert safely.
All ad rates are NET. !.5% per month past due charge on all accounts past 30 days.15% discount on Full Page. 25% discount for qualified Non-Profit Organizations. NO COLOR DISCOUNTS. NO AGENCY DISCOUNTS--YOU MUST ADD WHATEVER AGENCY RATE YOU CHARGE YOUR CLIENT.
Payment must be included with ad copy. Cash, check or money orders will be accepted for orders placed in person. Please use the online insertion order form on the next page for credit card payments (PayPal System masterCard or VISA).

 
Publication Schedule
* 10,000 circulated on St. Croix, balance to be circulated in selected locations on St. John, St. Thomas and Puerto Rico.
 
Publication Date                         Ad Deadline                                         First Date of St.Croix Distribution (Printing the Thursday before)

February 2006                            January 12th                                                 January 31st
(Krewe de Croix, Lobster Reef Cafe Blues Fest, Valentine Jump Up, Valentine’s Day, AgriFest, Good Hope Art Show, SEA Creatures Masquerade Ball, Orchid Society Show and so much more)

March 2006                                 February 10th                                                February 28th
(St. Patrick’s Day, Spring Home & Garden)

April 2006                                     March 10th                                                     March 28th
(Easter, Spring Has Sprung, Prom Preparations)

May 2006                                       April 7th                                                         April 25th
(Ironman Jump Up, Half-Ironman Triathlon, Mother’s Day)

June 2006                                     May 12th                                                         May 31st
(Father's Day, Graduations, Summer Camp, Summer Bridal Planner, Emancipation Day/July 4th/)

July 2006                                    June 9th                                                          June 27th
(Alexander Hamilton Jump Up, Summer Sales)

August 2006                               July 14th                                                          August 1st
(Back To School)

September 2006                        August 11th                                                     August 29th
(Fall Home & Garden)

October 2006                           September 8th                                                 September 26th
(Automotive, Vi-Puerto Rico Friendship, Halloween)

November 2006                         October 13th                                                   October 31st
(Holiday Shopping Guide) NOTE: DEADLINE DATE CHANGES. THIS ISSUE WILL PRINT FOR REGULAR FIRST OF MONTH DISTRIBUTION!

December 2006                        November 24th                                               December 12th
(Holiday Greetings & Crucian Christmas Festival)

January 2007                            November 24th                                                December 29th
(Bridal, Health, Mind & Body Features) NOTE: THIS ISSUE PRINTS THE SAME DAY AS DECEMBER DUE TO HOLIDAY SHIPPING SHUTDOWN.
 
St. Croix Happenings will be published 12 times per year on a schedule similar to this.